Website Copywriter Adelaide
Website Copywriting That Actually Helps Your Business Get Found Online!
Website Copywriter – Ensuring Your Website Is SEO-Friendly
Many clients want to grow their business by generating leads through their websites. If your website is designed, structured and written correctly, it can be one of the most cost-effective ways to generate leads for your business. However, if the content on your website misses the mark, then it is highly likely that your website will not deliver the level of business you require.
Hiring a website copywriter is the best way to ensure that your website shows up in the search engine results pages (SERPs) and is structured to connect with your target audience and create a good user experience. The right content and keywords on your website pages can totally transform your business and online visibility. A well-written website will help drive organic (free) traffic to your website and help convert potential clients into paying customers.
Even if you have the best web designer to build your website, if you haven’t got structured, high-quality content and a clear call to action (CTA) on the pages, it’s highly unlikely that your website will deliver the results you need.
Why Hiring A Website Copywriter Gets Great Results
Online Visibility - Get Found In Google Searches
Search Engines Require Structured Content To Understand & Rank Your Website
The first place most people go to when looking for information on a product, service or business is Google. So it’s critical that your website shows up in Google searches. Without proper headings, subheadings, meta titles, meta descriptions and quality content on your pages, Google will not understand your website or show it in relevant searches. Here at Colette Chorley Copywriting & Marketing, as an SEO (search engine optimisation) certified copywriter, I know on-page SEO strategy and how to write website content that appeals to your audience AND helps you get found in Google searches.
Strategic Keyword Targeting
Website Copywriters Know The Right Keywords To Use
Keywords are the key to success
Keywords are words or phrases that your potential clients are typing into Google to find businesses like yours. At Colette Chorley Copywriting & Marketing, before writing your content, I do plenty of keyword research to ensure that when a target keyword is used, Google knows to include your business in the search results.
Ranking ahead of the competition
I use a range of keyword tools to determine which keywords you are most likely to rank for and structure your content around these to help drive potential clients to your website. I’ll even look at your competitors to see what keywords they rank for to help you get ahead.
Connect With Your Audience
Good Website Copywriting Increases Customer Engagement & Conversions
User-Friendly Web Content
Once you’ve got a potential client to visit your website, they need to be able to find the information they need quickly and easily.
I’ll structure your content writing so key information is easy to find, easy to consume and uses language the reader understands.
With 20+ years of experience, I know what works and doesn’t, so your website copywriting will be written to engage your audience and build trust and authority for your brand.
Copywriting For A Wide Range Of Businesses
I’ve written over 150 websites for clients in Adelaide in a wide range of industries, including professional services, NDIS providers, trades, allied health professionals and home improvements.
My broad industry experience means I understand what customers value and will tailor your content to reflect the audience’s needs.
Its All About Them, Not You
When writing content, I take great care to showcase your business, products and services, focusing on how you add value and benefit potential new clients.
People don’t want to know how great you are; they want to know that you understand their needs/problems/issues and that they can trust your products or services to help them.
Addressing Audience Needs
Google and your potential clients love a website with lots of valuable information. Your website content will be written to answer the questions that clients have in their minds and overcome any objections. I cut through all the fluff, jargon and waffle to give the audience the information they want and need.
Save Time & Stress
A Website Copywriter Will Save You Time & Hassle
One less thing to stress about
Let’s face it, running a small business is time-consuming. Do you really have the time and motivation to write good-quality content for your website? Most clients think copywriting will be easy, but when they sit down to do it, they draw a blank or only write a few words.
As a rule of thumb, you’ll need at least 500 words on a page just for Google to index it (add it to its database of pages to be shown in searches). It is also ideal if you have one page per service to give you the best chance of ranking for each individual service.
If your website is short on words, Google can see its very light on information and is unlikely to show you in the search results.
Highly Cost Effective
Good Website Copywriting Can Save You Thousands On Online Advertising
Big bang for your bucks
With prices starting from $500, investing in a website copywriter will deliver a big return on your investment and can make a huge difference to your website’s performance. Your website can deliver sales 24/7, so getting the right words on your pages is a must.
As a professional SEO website copywriter, I help get your business found in Google searches which can save you thousands in online advertising fees. Plus when you make a real connection with clients, you’ll find your leads, enquiries and conversions grow.
Real savings & growth
“Having Colette write & Jarka build my new website was the best choice I ever made. I used to get a couple of leads a month from my old website, but since launching the new one my business is booming and I’m going gangbusters. I no longer need to advertise as all my business comes directly through the website. I highly recommend them both.”
Glyn Bradley – Bradleys Tree & Stump Removal
Please Note –
SEO is a complex and time-consuming process because Google takes hundreds of factors, both on-page and off-page, into account when ranking your website. When I write a website, it is written to give you the best chance of ranking for specific keywords, however, there are multiple factors at play, including the age of your domain, the competition in the industry, backlinks and much more. See five key factors that affect your ranking here.
Struggling to create the content for your website? Have no idea where to start? Then let’s ensure your website copywriting drives your business and fuels success.
Already Got A Website But Its Not Showing Up In Google Searches?
If you already have a website but it’s not showing up in Google searches the chances are you need your pages optimised for SEO. Call me for a free initial consultation and evaluation.
Need Some Marketing Materials To Help Get Your Message Out?
Need some high-performance marketing materials (flyers, brochures, blogs etc) to boost sales, check out my marketing copywriter page.