SEO Copywriter

Optimising Your Website To Be Seen & Found Online

Expert SEO Copywriting To Catapult Your Website Up The Search Rankings!

Tried and trusted on-page SEO copywriting strategies to boost your websites performance and help you climb and dominate search engine results pages (SERPs).

35 5* Google Reviews
SEO Copywriter Certification
SEO Certified
200+ Websites Written

SEO Copywriting

Are you Struggling to be Seen & Found Online?

In today’s digital age, online visibility is crucial for success. However, many businesses struggle to stand out amidst the crowded digital landscape. The constant battle for attention and relevance can be overwhelming, especially for those who lack the expertise and resources to navigate the ever-changing world of search engine optimisation (SEO) and online marketing.

Without a strong online presence, businesses risk being overshadowed by their competitors and losing potential customers to more visible brands. This hinders a business’s ability to attract visitors to their website, generate valuable leads, make more sales, and ultimately achieve sustainable business growth.

However, there is hope. By partnering with a dedicated SEO specialist who understands the unique challenges faced by small and medium-sized businesses and new business start-ups, it is possible to overcome these hurdles and achieve the online visibility needed to thrive in today’s digital world.

SEO Certificate

Professional SEO Copywriting to Unlock the Full Potential of your Website

My SEO Copywriting service is tailored specifically for small and medium-sized business owners and new start-ups. This service is aimed at unlocking the full potential of your website to help you drive customers and skyrocket your rankings on Google, all without the need for paid ads.

As a certified SEO specialist, you can expect me to overhaul your website with SEO-optimised content that not only attracts your target audience but also boosts your online visibility, ensuring your business stands out from the crowd – so you can say goodbye to anonymity and hello to online success.

Please note that SEO is an ongoing process and it can take anywhere from 6-12 months to gradually build your ranking and grow your audience, which is why we offer monthly on-page SEO packages.


Don’t let your online visibility hold you back – let me help you reach new heights in the digital world!

SEO Copywriting

What is an SEO Copywriter?

An SEO copywriter has expert knowledge in search engine optimisation and on-page SEO strategies. They craft your website content in a way that appeals to both your target audience and Google. It’s important to remember that how your content is written and structured on your website can have a significant impact on your search engine rankings. That’s why it’s not advisable to take a DIY approach when it comes to writing your website content unless you have a deep understanding of SEO. An SEO copywriter will ensure your website is written with finesse and is geared towards achieving higher visibility in the search engine results pages (SERPs).

SEO Copywriting will Help your Business get Found Online

SEO (Search Engine Optimisation) strategies are laser-focused on attracting customers to your website without any advertising costs. By optimising your website to appear in search results, you’ll experience a surge in phone calls, leads, and enquiries so you don’t need to spend thousands of dollars on online advertising

Why the Words on your Website Matter

Minimalist websites may look sleek and clean, but having too few words on your website can seriously hurt your SEO. Good SEO copywriting plays a massive part in getting your website to appear in Google searches.

Google cannot find or understand your website without the right keywords, URL structure, HTML headings (H1-H6), quality content, title tags and meta descriptions. Having your website optimised by a SEO copywriter ensures that every page is structured to make it easy for Google to see, find and understand. Plus with a tailored approach to content creation, I ensure that your website ranks higher in search engine results and attracts the right audience. Plus, with a monthly SEO package, I can quickly respond to any changes in the Google algorithm and monitor your success.

SEO Copywriter Adelaide

Who can Benefit from SEO Copywriting?


Small business owners who want to increase their online visibility and attract more customers.


Medium-sized business owners looking to improve their search engine rankings and drive organic traffic to their website.


New business start-ups seeking to establish a strong online presence and gain a competitive edge in their industry.


Companies of all ages that want to enhance their brand reputation and credibility through high-quality, optimised content.


Entrepreneurs looking to expand their reach and target a wider audience through effective online marketing strategies.


E-commerce businesses aiming to improve their product visibility and generate more sales through improved search engine optimization.

copywriting adelaide for website

Why use a SEO Copywriter?

Increase website traffic by improving organic search rankings and driving targeted traffic to the website.

Enhance brand visibility and awareness by optimising website content with relevant keywords and phrases.

Improve user experience by providing valuable and engaging content that keeps visitors on the website for longer durations.

Boost conversion rates by crafting persuasive and compelling copy that encourages visitors to take action.

Establish industry authority and credibility by creating informative and well-researched content that positions the business as an expert in its field.

Maximize return on investment (ROI) by attracting qualified leads and increasing the chances of converting them into paying customers.

What’s Included in my SEO Copywriting Services

I created my SEO Copywriting service with a singular purpose in mind – to make websites perform better, bring in more clients, and fuel business growth. A monthly SEO copywriting package is a way to help level the playing field for small businesses and enhance online visibility. My SEO strategies are tried and tested and rooted in integrity, honesty, and authenticity. No manipulative sales techniques or shady SEO practices. Just pure, value-driven on-page strategies that genuinely help businesses attract the right audience and thrive.

SEO Copywriter

SEO Audit

SEO is not a one size fits all approach, so if your existing website is not performing, I’ll run through an SEO audit to create a custom on page SEO strategy for you.

SEO Copywriter Keyword Research

Keyword Research

Extensive keyword research to identify the target keywords that your audience is searching for and ensure your content aligns perfectly with their needs. This allows you to achieves higher search engine rankings and attracts more organic (free) traffic to your website.

SEO copywriter

Competitor & Industry Analysis

 Analysis of your competitors’ online strategies and industry trends to identify opportunities for growth and differentiation. This allows you to gain a competitive edge and helps you stand out from the crowd. 

SEO copywriter

On-Page SEO Strategy

Implementation of proven on-page SEO techniques to enhance your website’s structure, content and user experience. This improves Google’s understanding of your website, helps with your website’s ranking and maximises your online visibility.

SEO Copywriting

Additional Content for Website Pages & Blogs

Strategic, keyword-rich written content for your website pages and blog posts. Content is tailored to your business and designed to captivate your target audience, establish your business as an authority in your industry, engage visitors, and drive more conversions on your website.

SEO Copywriter

Schema Markup

Implementation of schema mark-up to provide search engines with structured data, improving the way your website appears in search results. This boosts your website’s visibility and credibility.

SEO Copywriter

Optimisation of Meta Titles and Tags

Optimisation of meta titles and tags to attract more clicks from search engine users, increase website traffic and improve your overall click-through rate.

What Factors Affect My Google Ranking?

SEO is complex and time-consuming because Google takes hundreds of factors into account when ranking your website. There is no easy formula or quick fix to getting a business shown in search engine results pages (SERPs). However, here are the five things that can have a large impact on your website’s online visibility.

SEO Copywriter


A competitive market can make it difficult to rank highly on Google for specific keywords. The best way to help your website gain traction if you have a smaller SEO budget is to target niche keyword phrases or specific long-tail keywords that have less competition.

The less competition, the easier it is to rank. However, in a competitive market, you need to have more in-depth content, and ideally only target one keyword/keyword phrase per service page to help you rank amongst your competitors. 

Having a single-page website in a competitive industry, will not give get you found in online searches. Having a multi-page website with a single service page describing multiple services will help your ranking, but if your competitors have multiple service pages with good quality content, you will need to follow suit if you are serious about competing.  

Quality Content

The quality content of your website can have a significant impact on your search engine ranking. So, it’s always best to use a trained SEO copywriter to write your website and do all your keyword research.  This will ensure you get unique, high-quality content aimed at specific keywords that’s been written using the most up-to-date SEO practices.

A beautifully designed website will not rank if it is short on text. If you are a business that offers multiple services like a plumber, I recommend having a single page for every service you provide eg. a hot water plumbing page, a gas plumbing page, an emergency plumbing page etc. This way, you are more likely to appear in a broader range of searches.

SEO Copywriting
SEo Copywriting Technical SEO

Technical SEO

Google may not be able to understand your website if it is not set up correctly and optimised for technical SEO.  This is why I work in partnership with Jarka at Website Adelaide on all my SEO projects to ensure that Google can easily see, crawl and index your website.

Domain Age

Your domain is your www.address on the website. If you have a new domain address it may take some time for your pages to appear in the search engine results because Google wants to send traffic to trusted websites. The longer your domain name has been established, the better it is for your SEO (providing it has not been blocked or penalised by Google). Plus, it’s always an advantage to claim your free Google Business Profile, as this enables Google to verify and authenticate your business, which helps build trust for your website.

SEO Copywriter Colette Chorley

Google Business Profile

Having a Google Business Profile (GBP) can get you listed on page one of Google for free. Having a GBP can get your business listed in the local maps section which is automatically shown when someone enters a local search eg. Copywriter Adelaide. Google always shows three local businesses in the map pack in addition to organic search results.  So, if you are not showing up in organic searches, optimising your Google Business Profile can help bring more traffic to your website.

Website nowhere to be seen in Google searches? Leads few and far between? Want to dominate the rankings and get found online? Then it’s time to take some action and witness the power of optimised content to boost your website’s performance.


Why is SEO Copywriting Important?

SEO (Search Engine Optimisation) helps you rank higher in Google Searches. A higher ranking leads to greater online visibility and attracts more traffic to your website. This can lead to increased leads, sales and revenue.

What does an SEO Copywriter do?

What you write on your website can significantly impact your search engine rankings. An expert in SEO copywriting knows how to structure your website pages and craft content that appeals to both your target audience and search engines. They will use targeted keywords on your pages, optimise your URLs, meta titles and meta descriptions and adhere to best SEO practices to ensure you have the best possible chance of ranking.

What is the difference between on-page and off-page SEO?

On-Page SEO: On-page SEO is the strategies and techniques used on your website pages to help your online visibility. This includes optimising your content, images, page load times, URLs, title tags, meta descriptions and internal linking.

Off-Page SEO: Off-page SEO is all the strategies and techniques that are used to promote your business or brand outside of your website. This often includes link building, citations, guest blogging, social media activities and reviews.

What is technical SEO?

Technical SEO is all about optimising the website and server to help Google and other search engines to crawl, index and understand your website content. Technical SEO is often done behind the scenes and includes things like canonicalisation, structured data and XML sitemaps, to name a few elements.

Is SEO copywriting the same as digital marketing?

No, SEO copywriting is a specialised aspect of digital marketing that focuses on optimizing written content to appeal to both the target audience and search engines.

How quickly will I see results from an SEO copywriter?

Typically 6-12 months, but results can vary based on industry, keyword competition, website age, authority, and budget.

How will I know if the SEO is working?

Track website performance using Google Search Console or Google Analytics to see keyword impressions, click-through rates, bounce rates, and more.

Does SEO work for small businesses?

Yes, local SEO strategies can be effective for small businesses.

What are the top 5 SEO tips for small businesses?

  • Conduct keyword research
  • Consider user intent
  • Optimise pages with target keywords
  • Create unique, value-driven content
  • Continuously monitor website performance

Want to chat about copywriting?

Need some professional help and advice on content or copywriting? Want to get found in Google searches or simply need a little help to stand out from the crowd? I'd love to chat - please get in touch.