Marketing Copywriter
Transforming businesses & brands with words.
Experience the persuasive power of words and watch your business transform and grow with clear messaging and compelling content.
Flyers/Brochure Copywriting
Capability Statements
Packaging Copywriting
Email Campaigns
Marketing Copywriter Adelaide
Using The Right Words & Language In Your Marketing Materials Is Critical For Business Success
As a marketing copywriter, I specialise in helping small and medium-sized businesses create high-impact marketing copy and content. The choice of words and the story you tell on your marketing collateral, including website content, brochures, ad campaigns, and email funnels, can make or break your business. The right words on a page can not only help you connect with new clients but they are critical in determining whether a potential client is converted into a paying customer. The right marketing content has the ability to captivate, persuade, inspire action and build loyalty which will have a profound impact on your business’s bottom line and success.
Marketing Copywriter Services
Whilst website copywriting and SEO content optimisation form a large part of my business, I love helping clients create high impact marketing collateral. I offer a complete range of copywriting services to help you define your brand messaging and create cohesive marketing communications.
Brochure Copywriting
Writing persuasive and concise content that showcases your products or services’ features, benefits and unique selling points to entice readers to explore further and take action.
Copywriting For Flyers
Leaflets and flyers that deliver your key message, grab attention, generate interest and drive action.
Advertising Campaigns
Developing captivating and persuasive messages that grab attention, evoke emotions and compel audiences to take desired actions.
Email Marketing
Creating persuasive and engaging content that captures readers’ attention, drives conversions and nurtures your audience through the sales funnel.
Packaging Copywriting
Crafting captivating messages on product packaging to inform and engage consumers and drive sales.
Capability Statements
Formulating impactful and concise content to showcase a business’s capabilities, experience, expertise and achievements to help win new clients.
Marketing Copywriter Adelaide
Communicating & Crafting Your Unique Selling Points
A key part of differentiating your business and helping your marketing messages stand out from the crowd is nailing your niche and understanding your unique selling points, which is where my marketing background comes in handy.
With a marketing degree and over 10-years in corporate marketing communications, I understand consumer psychology, market trends and how to speak to the target audience’s needs and desires. By using language that resonates with the audience and employing persuasive techniques, I’ll help your business gain a competitive advantage and build trust with your audience.
Why Hire A Marketing Copywriter ?
Return On Investment
I have worked with multiple clients who have seen firsthand the huge difference a professional marketing copywriter makes. Be it an increase in organic website traffic, increased leads, enquiries or sales, I pride myself on delivering outstanding results for clients and offering excellent value for money and return on investment (ROI).
No More Mediocre Messaging - Clear, Concise, Targeted Content
Having written over 200+ websites and multiple brochures/flyers for businesses, I know how to write content that grabs attention, engages readers and motivates them to take action. I adapt my writing style and tone to target different audiences, demographics and markets to ensure that every word counts so your message powerfully connects with the audience.
Save Time & Resources – Streamline Your Business
If you are running a small business, the chances are that you are wearing multiple hats and covering sales, quotes, admin and finance as well as providing a specific product or service. Writing your own copy can be challenging and time-consuming. Leaving the marketing to a professional helps to streamline your business and frees up your time to focus on other core areas.
Consistent Branding
Having a clear and consistent brand message across all platforms is a crucial part of building your business or brand. I work closely with business owners, entrepreneurs and marketing teams to ensure your content is aligned with the overall business strategy or brand voice and seamlessly resonates with your audience. Consistency helps build trust and create a memorable brand identity.
Persuasive Call To Action
It’s not what you say its how you say it that matters. I’ve spent years writing and experimenting with different types of content and I understand how to use language, storytelling and words to evoke emotions, build connections and motivate people to take action.
A Fresh & Objective Perspective
Sometimes, when you’re deeply involved in your own business, it can be challenging to see it from an outsider’s perspective. I bring a fresh and objective viewpoint that can help cut through the jargon and highlight new and exciting ways to showcase your unique selling points.
SEO Optimisation
Whilst not all marketing collateral is digital, most of what I write is used online. With specialist SEO copywriting skills, I can help ensure that your marketing materials and website have good online visibility.
Does your marketing collateral present your company in the best light? Do you find it difficult to articulate what you do and how it benefits your clients? Then take advantage of a free consultation or send me your marketing collateral for a free audit.
Already Got A Website But Its Not Showing Up In Google Searches?
If you already have a website but it’s not showing up in Google searches the chances are you need your pages optimised for SEO.
Ready To Take Your Business To The Next Level With A Website?
If you’re running a business using a Facebook or Instagram page and want a professional website, check out my website copywriting page.
Marketing Copywriting – FAQs
What does a marketing copywriter actually do?
A marketing copywriter specialises in writing the words for your marketing materials to promote your products, services or brand. I specialise in developing a distinctive brand voice, crafting attention-grabbing headlines to captivate and hook your clients, and creating compelling content that informs, educates, persuades and nurtures your audience throughout the buying journey.
Why should I hire a marketing copywriter instead of writing myself?
How do I find the right marketing copywriter for my business?
Look for a copywriter who understands your industry, has experience with your target market and will take the time to get to know you and your business. Ask for examples of their copywriting portfolio and take advantage of any free consultations or services that may be on offer so you can get a feel for their work and see if they are the right fit for you.
How much does hiring a marketing copywriter cost?
The cost of hiring a marketing copywriter varies depending on multiple factors, particularly the size and scope of your project. Colette Chorley Copywriting & Marketing prides itself on being open and transparent about pricing (check out copywriter pricing here) and always provide a detailed quote and job description before starting your project. There are no hidden costs or surprises, just great value pricing and high-quality copywriting.
Will the copywriter understand my brand and industry?
Colette Chorley Copywriting & Marketing has extensive experience in the home and lifestyle sector, so if you are a tradie, builder, healthcare specialist, NDIS provider or work in consultancy, training, professional services or specialist services, you’ve come to the right place.
Can a marketing copywriter help with search engine optimization (SEO)?
Yes, as a qualified SEO copywriter, I can optimise website content, incorporate relevant keywords and follow SEO best practices to improve your website, blog or landing page visibility to attract more organic traffic.
What is the typical process of working with a marketing copywriter?
I offer a free initial consultation to help determine the scope of your project, your goals and timeline. Then I will undertake the necessary research – keyword research, competitor research, industry research, develop a content strategy, create a draft for review and work closely with you to refine and finalise your content.
Can a marketing copywriter write content for different marketing channels?
Yes, I help clients with both online and offline marketing, so I write emails, newsletters, online ads, blogs, brochures, capability statements, sales collateral and much more.
Can a marketing copywriter help me with ongoing content needs?
Yes, I offer ongoing content services, such as blog post writing, social media content creation, Facebook page management or email newsletter campaigns. Simply call or email me to get free a free quotation.
Want to chat about copywriting?
Need some professional help and advice on content or copywriting? Want to get found in Google searches or simply need a little help to stand out from the crowd? I'd love to chat - please get in touch.