Ever wondered what a copywriter really does? Most people have heard of a copywriter but I’m always getting asked what does a copywriter actually do and why should I use one for my website? So here are the answers to a few common questions about being a copywriter.
What does a copywriter do & what is copywriting?
A copywriter is someone who writes marketing materials and content. Copywriting covers any marketing text that is designed to engage, persuade and inform customers about your products and services. Copywriting includes a whole array of marketing communications from the words on your website to social media posts, brochures, PR articles and email sequences etc.
What is the difference between copywriting and content writing?
Whilst copywriting generally refers to marketing communications that are trying to get clients to take some form of action (eg download a brochure, book a free consultation, buy now etc), content writing is generally more informational in nature. Examples of content include blogs, how-to articles, editorials, product manuals, product packaging and instructions etc. Here at Colette Chorley Copywriting & Marketing, we do it all from persuasive copywriting to more informative styles of content.
Why should I hire a copywriter for my website?
Apart from making your website content quick and easy as we do all the work, here are 5 great reasons why you should consider hiring a copywriter.
Online Visibility – On-Page SEO
Your website is often your biggest marketing asset and acts as your sales force 24/7. No matter how great your website looks, if it’s not being found in Google searches it will not help your business grow. How your content is structured, how many keywords and words are on each page can dramatically affect your online visibility. We know how to structure your content and use keywords to maximise your on-page SEO and help your website get found in online searches.
Free Up Your Time
Running a small business is full-on, and if you are honest do you really have the time to sit down and write the content for your website? Writing copy for a website is actually more time consuming and much harder than you think. Plus, will you do justice to your company and present it in the best light? By hiring a copywriter, you can focus on running your business while we focus on crafting the perfect copy to attract new clients. We’ll create the content and you can proofread it and make any changes you want before it gets published.
Attract & Engage Potential New Clients
Colette Chorley Copywriting and Marketing knows how to connect with and relate to potential clients. Instead of bombarding people with facts about your company, we’ll create a compelling story around how your products or services benefit the customer. Copywriters know how to write persuasive and engaging content that people want to read. We tap into emotions to build credibility, trust and relatability which creates conversions and loyalty.
Its Not What You Say Its The Way You Say It
Many business professionals are great at what they do, but simply don’t know how to articulate why they stand out from the crowd. At Colette Chorley Copywriting & Marketing we’ll ask you all the right questions to understand your business and unique selling points and showcase these to potential clients. We stay away from jargon and big words that can alienate people and focus on making your product or service easily relatable and desirable to potential clients.
Return On Investment
Investing in a website can cost thousands of dollars so if you want your website to drive business and help you grow you should invest in a good copywriter. The content on your website is like the engine in your car, the better the engine, the better the performance and faster it will go.